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Relationships, Roles, and Consumer Identity in Services Marketing
McKeage, Kim K.; Gulas, Charles S. - In: Services marketing quarterly 34 (2013) 3, pp. 231-239
Persistent link: https://www.econbiz.de/10010137708
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It's Just a Joke
Gulas, Charles; McKeage, Kim; Weinberger, Marc - In: Journal of advertising : official publication of the … 39 (2010) 4, pp. 109-121
Persistent link: https://www.econbiz.de/10008785875
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It's Just a Joke
Gulas, Charles; McKeage, Kim; Weinberger, Marc - In: International journal of advertising : the quarterly … 39 (2010) 4, pp. 109-121
Persistent link: https://www.econbiz.de/10009976452
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Student email projects : from casual conversation to professional communication
Skinner, Deborah; McKeage, Kim - In: Journal of the Academy of Business Education : JABE 2 (2001) 3, pp. 87-98
Persistent link: https://www.econbiz.de/10009889119
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Relationship Marketing Effectiveness: The Role of Involvement
Gordon, Mary Ellen; McKeage, Kim; Fox, Mark Alexander - In: Psychology & marketing 15 (1998) 5, pp. 443-460
Persistent link: https://www.econbiz.de/10006992684
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ARTICLES - Extending Social Comparison: An Examination of the Unintended Consequences of Idealized Advertising Imagery
Gulas, Charles S.; McKeage, Kim - In: Journal of advertising : official publication of the … 29 (2000) 2, pp. 17-28
Persistent link: https://www.econbiz.de/10008120139
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ARTICLES - Extending Social Comparison: An Examination of the Unintended Consequences of Idealized Advertising Imagery
Gulas, Charles S.; McKeage, Kim - In: Journal of advertising : official publication of the … 29 (2000) 2, pp. 17-28
Persistent link: https://www.econbiz.de/10008120146
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Articles - Implementing an Interdisciplinary Marketing-Engineering Course Project: Project Format, Preliminary Evaluation, and Critical Factor Review
McKeage, Kim; Skinner, Deborah; Seymour, R.M.; Donahue, … - In: Journal of marketing education : JME 21 (1999) 3, pp. 217-231
Persistent link: https://www.econbiz.de/10006292693
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Perceptions of accountants' ethics : evidence from their portrayal in cinema
Felton, Sandra; Dimnik, Tony; Bay, Darlene - In: Journal of business ethics : JOBE 83 (2008) 2, pp. 217-232
Persistent link: https://www.econbiz.de/10003783283
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Subjective probability assessments of the incidence of unethical behavior : the importance of scenario-respondent fit
Bay, Darlene; Nikitkov, Alexey - In: Business ethics : a European review 20 (2011) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10008825285