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The effects of absorptive and joint learning on the instability of international joint ventures in emerging economies

Fang, Eric; Zou, Shaoming - In: Journal of international business studies : JIBS ; an … 41 (2010) 5, pp. 906-924

Persistent link: https://www.econbiz.de/10003993070

The effect of strategic alliance resource accumulation and process characteristics on new product success : exploration of international high-tech strategic alliances in China

Ma, Chaoqun; Yang, Zhi; Yao, Zheng; Fisher, Greg; Fang, Eric - In: Industrial marketing management : the international … 41 (2012) 3, pp. 469-480

Persistent link: https://www.econbiz.de/10009546607

User reviews variance, critic reviews variance, and product sales : an exploration of customer breadth and depth effects

Wang, Feng; Liu, Xuefeng; Fang, Eric - In: Journal of retailing 91 (2015) 3, pp. 372-389

Persistent link: https://www.econbiz.de/10011377036

Knowledge complementarity, knowledge absorption effectiveness, and new product performance : the exploration of international joint ventures in China

Yao, Zheng; Yang, Zhi; Fisher, Gregory J.; Ma, Chaoqun; … - In: International business review : the official journal of … 22 (2013) 1, pp. 216-227

Persistent link: https://www.econbiz.de/10009721729

Is neutral really neutral? : the effects of neutral user-generated content on product sales

Tang, Ya; Fang, Eric; Wang, Feng - In: Journal of marketing 78 (2014) 4, pp. 41-58

Persistent link: https://www.econbiz.de/10010381392

The timing of codevelopment alliances in new product development processes : returns for upstream and downstream partners

Fang, Eric; Lee, Jongkuk; Yang, Zhi - In: Journal of marketing 79 (2015) 1, pp. 64-82

Persistent link: https://www.econbiz.de/10010502723

MNC control over foreign market ventures: do host governments still play a major role?

Zou, Shaoming; Taylor, Charles Raymond; Fang, Eric - In: Reviving traditions in research on international market …, (pp. 35-47). 2003

Persistent link: https://www.econbiz.de/10002566098

The impact of economic contractions on the effectiveness of R&D and advertising : evidence from US companies spanning three decades

Steenkamp, Jan-Benedict E. M.; Fang, Eric - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 628-645

Persistent link: https://www.econbiz.de/10009299482

The effects of price rank on clicks and conversions in product list advertising on online retail platforms

Zhuang, Mengzhou; Fang, Eric; Lee, Jongkuk; Li, Xiaoling - In: Information systems research : ISR 32 (2021) 4, pp. 1412-1430

Persistent link: https://www.econbiz.de/10012805193

The Curious Case of Withdrawn Comparable Store Sales Disclosures : An Empirical Investigation of the Retailing Industry

Chenxi, Zhou - 2018

Since the late 1990s, many retailers have ceased disclosing their monthly comparable store sales (CSS) metrics, which is notable considering modern demands for information transparency. Drawing on economics, finance, and marketing literatures, we propose four potential reasons for the withdrawal...

Persistent link: https://www.econbiz.de/10012921763