Moon, Ji-Hwan; Kim, Bo-kyeong; Yang, Jae-Ho - In: Global business and finance review 29 (2024) 5, pp. 160-175
Purpose: This study aims to investigate the impact of bank clerks' human service quality(HSQ) on customer sat … professional survey agency, among consumers who had recently visited a bank and had experience using face-to-face services …, the quality of human service provided by bank clerks plays a crucial role in building rapport and ultimately leads to CS …