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Opportunities for innovation in social media analytics

Moe, Wendy W.; Schweidel, David A. - In: The journal of product innovation management : an … 34 (2017) 5, pp. 697-702

Persistent link: https://www.econbiz.de/10011803487

Online Product Opinions: Incidence, Evaluation, and Evolution

Moe, Wendy W.; Schweidel, David A. - In: Marketing Science 31 (2012) 3, pp. 372-386

Whereas recent research has demonstrated the impact of online product ratings and reviews on product sales, we still have a limited understanding of the individual's decision to contribute these opinions. In this research, we empirically model the individual's decision to provide a product...

Persistent link: https://www.econbiz.de/10010990399

Uniting the tribes : using text for marketing insight

Berger, Jonah; Humphreys, Ashlee; Ludwig, Stephan; Moe, … - In: Journal of marketing 84 (2020) 1, pp. 1-25

Persistent link: https://www.econbiz.de/10012176296

Commentary: mind your text in marketing practice

Chapman, Chris - In: Journal of marketing 84 (2020) 1, pp. 26-31

Persistent link: https://www.econbiz.de/10012176298

A Feature-Based Approach to Assessing Advertisement Similarity

Schweidel, David A.; Bradlow, Eric T.; Williams, Patti - In: Journal of marketing research : JMR 43 (2006) 2, pp. 237-243

Persistent link: https://www.econbiz.de/10006640223

Dynamic changepoints revisited: An evolving process model of new product sales

Schweidel, David A.; Fader, Peter S. - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 119-124

Persistent link: https://www.econbiz.de/10008262300

Understanding Service Retention Within and Across Cohorts Using Limited Information

Schweidel, David A.; Fader, Peter S.; Bradlow, Eric T. - In: Journal of marketing 72 (2008) 1, pp. 82-94

Persistent link: https://www.econbiz.de/10008171124

Online Product Opinions: Incidence, Evaluation, and Evolution

Moe, Wendy W.; Schweidel, David A. - In: Marketing science : the marketing journal of the … 31 (2012) 3, pp. 372-387

Persistent link: https://www.econbiz.de/10009977608

A Bivariate Timing Model of Customer Acquisition and Retention

Schweidel, David A.; Fader, Peter S.; Bradlow, Eric T. - In: Marketing science : the marketing journal of the … 27 (2008) 5, pp. 829-843

Persistent link: https://www.econbiz.de/10008124385

Modeling Customer Lifetimes with Multiple Causes of Churn

Braun, Michael; Schweidel, David A. - In: Marketing science : the marketing journal of the … 30 (2011) 5, pp. 881-903

Persistent link: https://www.econbiz.de/10009343965