Eklinder Frick, Jens; Fremont, Vincent Hocine Jean; … - In: Journal of Business & Industrial Marketing 35 (2020) 1, pp. 150-158
Purpose: The purpose of this paper is to analyze the benefits and drawbacks that strategically imposed liminality inflicts upon inter-organizational digitalization efforts within the different phases of its utilization. Design/methodology/approach: This study empirically examines digitalization...