Academic research and business practice offer multiple strategies to increase perceived value and avoid competing on price. We develop a conceptualization of the strategic choices for building brand value in business-to-business (B2B) markets. This includes the decision regarding the source of...

One of the key issues in robust parameter design is to configure the controllable factors to minimize the variance due to noise variables. However, it can sometimes happen that the number of control variables is greater than the number of noise variables. When this occurs, two important...

The problems encountered when attempting to incorporate modern systems for inventory and materials management into a rapidly developing country are discussed. Specifically, the case of present‐day China is used as the focus of the study. After reviewing some historical background for the...

Supply chains are assessed for the contribution they make in improving business processes. Assessment also looks at the return on investment and improves the overall functioning of the entire chain. However, supply chains extend beyond geographical borders and span a wide variety of activities;...

Supplier selection is the process by which suppliers are reviewed, evaluated, and chosen to become part of a company’s supply chain. To select the best suppliers in the presence of cardinal data, ordinal data, nondiscretionary factors, and weight restrictions, this paper proposes a new...