The purpose of this exploratory study was to identify those corporate sales activities that lead to teams' higher rates of retention of corporate customers. Twenty-two of 29 National Basketball Association (NBA) teams participated. Teams were categorized based on their success at retaining...

To date, cause-related sport marketing (CRSM) has not received much academic attention. However, it is particularly relevant given recent estimates on the amounts that will be spent on cause-related efforts in 2002. Therefore, the purpose of this article is to set forth a framework for managing...

The purpose of this paper is to illustrate that strengthening links with practice through authentic and collaborative instruction, research and professional service, significantly reduces these two gap-enhancing problems and represents an ideal opportunity to apply, test and, perhaps most...