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Zur Bedeutung der Neurowissenschaften für das Marketing
Kühnpast, Nicole - 2004
Persistent link: https://www.econbiz.de/10002128099
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Lectures in market research : Ed. by Jacqueline Marrian
Adler, Max K. - 1965
Persistent link: https://www.econbiz.de/10002281154
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Experimental Economics und Marketing
Steul, Martina - In: Quantitative Marketingforschung in Deutschland : …, (pp. 81-101). 2005
Persistent link: https://www.econbiz.de/10003289151
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Das Matrixprinzip in der Marktkommunikation
Enzlmüller, Manfred - 2006
Persistent link: https://www.econbiz.de/10003270789
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Marketing research : text and cases
Wrenn, Bruce; Stevens, Robert E.; Loudon, David L. - 2007 - 2nd ed.
Persistent link: https://www.econbiz.de/10003244510
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Prace z zakresu analizy rynku i badań marketingowych
Wiktor, Jan W. (contributor) - 2002
Persistent link: https://www.econbiz.de/10002072142
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A preface to marketing management
Peter, Jerome Paul; Donnelly, James H. - 2006 - 10. ed
Persistent link: https://www.econbiz.de/10002454915
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Conjoint calibration of the customer/competitor interface in industrial markets
Montgomery, David B. - In: Industrial marketing : a German-American perspective ; …, (pp. 297-319). 1986
Persistent link: https://www.econbiz.de/10002509742
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Marketing : principles and perspectives
Bearden, William O.; Ingram, Thomas N.; LaForge, Raymond W. - 2007 - 5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003039618