Trauffler, Gaston; Herstatt, Cornelius; Tschirky, Hugo - Institut für Technologie- und Innovationsmanagement … - 2004
In this paper the focus is on the strategy formulation processes, specifically supportive methods andstructures, which address various managerial issues concerning discontinuous technologies and radicalinnovation in the early phase of strategic decision-making. In three in-depth case studies how...
