Part I How can we know who is happy? Conceptual and methodological issues -- Objective happiness / Daniel Kahneman -- Ecological momentary assessment / Arthur A. Stone, Sual S. Shiffman, Marten W. DeVries -- Measurement issues in emotion research / Randy J. Larsen and Barbara L. Fredrickson --...

Nach Lutz von Rosenstiels "Einführung in die Markt- und Werbepsychologie" (BA 6/93) liegt hier wieder ein ernstzunehmendes wissenschaftliches Lehrbuch zur Wirkung der Werbung auf Kaufentscheidungen vor. Theoretisch umfassende Fundierung, Gestaltungsempfehlungen, Messung der Werbewirkung und...

"I recently heard a fascinating talk by a senior astronomer about the roller-coaster, decadelong journey to get a new telescope into orbit. I was struck by the amount of emotion imbued in the description of an exact scientist's work. Telescopes were described as "awesome" (positive emotion?)....