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A Preface to marketing management
Peter, Jerome Paul; Donnelly, James Howard - 2011 - 12. ed., Internat. student ed.
Persistent link: https://www.econbiz.de/10004953554
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Mastering e-business
Grefen, Paul - 2010
Persistent link: https://www.econbiz.de/10004957588
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Theory of constraints handbook
Cox, James F. (contributor); Schleier, John G. (contributor) - 2010
Persistent link: https://www.econbiz.de/10004958805
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Special issue Knowledge management in industrial markets
Lancioni, Richard (contributor) - In: Industrial marketing management : the international … 38,2 (2009)
Persistent link: https://www.econbiz.de/10008636678
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Special issue IMP 2007 : exploiting the B2B knowledge network
Naudé, Peter (contributor) - In: Industrial marketing management : the international … 38,5 (2009)
Persistent link: https://www.econbiz.de/10008636684
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Special issue Organizing and integrating marketing and purchasing in business markets
Tunisini, Annalisa (contributor) - In: Industrial marketing management : the international … 38,8 (2009)
Persistent link: https://www.econbiz.de/10008636688
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Global marketing effectiveness via alliances and electronic commerce in business-to-business markets
Samiee, Saeed (contributor) - In: Industrial marketing management : the international … 37,1 special issue (2008)
Persistent link: https://www.econbiz.de/10008637457
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Marketing of high-tech products, services and innovations
Sarin, Shikhar (contributor) - In: Industrial marketing management : the international … 37,6 (2008)
Persistent link: https://www.econbiz.de/10008637460
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Marketing und Management
Nagel, Kurt; Stark, Heinz - 2009 - 4., völlig neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10008637616
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Airline marketing and management
Shaw, Stephen - 2011 - 7. ed.
Persistent link: https://www.econbiz.de/10009173862