PATAK, BELA; SZALKAI, ZSUZSANNA; BIRO-SZIGETI, SZILVIA - In: Perspectives of Innovation in Economics and Business (PIEB) 5 (2010) 2, pp. 20-23
Technology roadmapping (TRM) is a technique for exploring the evolution of markets, products, technologies, and their linkages. During our Hungarian TRM-applications we found important a clear business need; senior level ownership; effective communication; information and knowledge sharing;...