Beattrice, Vladu Alina; Dacian, Cuzdriorean Dan - In: Annals of Faculty of Economics 1 (2012) 1, pp. 978-984
This empirical study extends the study conducted by Vladu, Grosanu and Cuzdriorean (2012) and reached similar conclusions. This particular research was conducted with the scope of assessing the impact of: positive bias, persuasive language, creative visual manipulation and performance...