Print and television advertisements for a variety of American products appearing in the U.S., Germany and Japan are analyzed to explore differences in the informational content of standardized vs. specialized approaches to multinational advertising. Overall, highly standardized messages were...

Anhand des Jugend-Längsschnittdatensatzes TREE auf der Basis der PISA-2000-Erhebung untersuchen wir das Vorkommen, die Gründe und Auswirkungen von Berufswechseln im Übergang von der Lehre in den Arbeitsmarkt. Rund 9 Prozent der Lehrabsolventen, welche ein Jahr nach Lehrabschluss erwerbstätig...

"The Swiss mass apprenticeship system is market based. The share of training firms as a percentage of all firms is therefore an indicator which receives much public attention. The share of training firms declined markedly from 1985 to 2001, dropping from 24.7 to 17.6%. This has often been...

Using a longitudinal dataset based on the PISA 2000 survey, we analyze the effect of inter-firm and occupational mobility on post-training wages in Switzerland to assess the transferability of the human capital acquired in training. We show that OLS provides a lower bound estimate of the wage...

When information about the abilities of job seekers is difficult to obtain, statistical discrimination by employers may be an efficient strategy in the hiring and wage-setting process. In this article, we use a unique, longitudinal survey that follows the PISA 2000 students in their early...

In this paper we argue that flexpatriates’ needs and goals are not homogeneous and cannot be met simply by providing standard measures to facilitate working in different cultural locations. We review the nature of flexpatriate lifestyle to examine how employees of multinational enterprises...

When information about the true abilities of job-seekers and applicants are hard to get, statistical discrimination by employers can be an efficient strategy in the hiring and wage setting process. But statistical discrimination can induce costs, if labor relations cannot be terminated in the...

Purpose – The purpose of this study is to examine likeable executional techniques in advertising across five Asian countries and their impact on purchase intentions. Design/methodology/approach – A total of 1,000 urban young adults in five Asian countries (HK, China, Indonesia, Thailand and...