The purpose of this paper is to show peculiarities of traditional and experiential marketing and describe why experiential marketing is better way to understand consumer behaviour. Comparative analysis shows the main characteristics of traditional and experiential marketing. Traditional...

The paper analyses the genetically modified organism products (GMP) in relation to genetically modified organisms (GMO) from two perspectives: 1) from the theoretical standpoint, discussing the GMO and GMP trade conditions and 2) from the practical perspective, namely analysing the availability...

The world has changed a lot during this millennium and it still keeps changing. For this reason it sounds logical, that together with these changes marketing faces a lot of challenges which need to be overcome. That is why the second purpose of this paper is to define the challenges for...

This article summarises some of the results from the application of the Energy Indicators for Sustainable Development (EISD) tool for analysing trends, setting energy policy goals and monitoring progress towards these goals for Baltic States. This experience illustrates the potential...

This article analyses energy efficiency development in Lithuania since 1990 and the main legal, fiscal and financial and institutional measures implemented in Lithuania aiming to promote energy efficiency improvements. Energy intensity currently in Lithuania is almost 1.2 times higher than in...