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Modeling the constructs contributing to the effectiveness of marketing lecturers
Sweeney, Arthur D. P.; Morrison, Mark D.; Jarratt, Denise; … - In: Journal of marketing education : JME 31 (2009) 3, pp. 190-202
Persistent link: https://www.econbiz.de/10003910585
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Testing the effectiveness of certainty scales, cheap talk, and dissonance-minimization in reducing hypothetical bias in contingent valuation studies
Morrison, Mark D.; Brown, Thomas C. - In: Environmental & resource economics : the official … 44 (2009) 3, pp. 307-326
Persistent link: https://www.econbiz.de/10003916085
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Enhancing Chinese SME performance through innovative HR practices
Zheng, Connie; O'Neill, Grant; Morrison, Mark D. - In: Personnel review : a professional journal reporting new … 38 (2009) 2, pp. 175-194
Persistent link: https://www.econbiz.de/10009525146
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Using segmentation and prototyping in engaging politically-salient climate-change household segments
Sherley, Chris; Morrison, Mark D.; Duncan, Roderick; … - In: Journal of nonprofit & public sector marketing 26 (2014) 3, pp. 258-280
Persistent link: https://www.econbiz.de/10010490399
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The changing importance of affective trust and cognitive trust across he relationship lifecycle : a study of business-to-business relationships
Dowell, David; Morrison, Mark D.; Heffernan, Troy - In: Industrial marketing management : the international … 44 (2015), pp. 119-130
Persistent link: https://www.econbiz.de/10010481957
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Valuing New South Wales rivers for use in benefit transfer
Morrison, Mark D.; Bennett, Jeff - In: Choice modelling and the transfer of environmental values, (pp. 71-96). 2006
Persistent link: https://www.econbiz.de/10003363870
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Ownership and strategic choice of HRM methods by Chinese SMEs
Zheng, Connie; O'Neill, Grant; Morrison, Mark D. - In: The Asia Pacific journal of economics and business : APJEB 11 (2007) 1, pp. 25-39
Persistent link: https://www.econbiz.de/10003593614
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Sense of place and willingness to pay : complementary concepts when evaluating contributions of cultural resources to regional communities
Morrison, Mark D.; Dowell, David John - In: Regional studies 49 (2015) 8, pp. 1374-1386
Persistent link: https://www.econbiz.de/10011297403
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The importance of the service encounter in influencing identity salience and volunteering behavior in the cultural sector
Kleinschafer, Jodie; Morrison, Mark D.; Dowell, David - In: International review on public and non-profit marketing 15 (2018) 4, pp. 455-474
Persistent link: https://www.econbiz.de/10011956158
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The responsiveeness of households to energy demand management : segementing by household types
Kleinschafer, Jodie; Morrison, Mark D. - In: Journal of nonprofit & public sector marketing 28 (2016) 4, pp. 287-308
Persistent link: https://www.econbiz.de/10011627694