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Kundenkontakte und Kundenkontaktsequenzen im Multi Channel Marketing : Ausprägungen, Determinanten und Wirkungen
Steinmann, Sascha - 2011 - 1. Auflage
Persistent link: https://www.econbiz.de/10008652908
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Customer share marketing : how the world's great marketers unlock profits from customer loyalty
Osenton, Tom - 2002
Persistent link: https://www.econbiz.de/10001637579
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Weiterempfehlung und Kundenwert : ein Ansatz zur persönlichen Kommunikation
Wangenheim, Florian von - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001766147
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Seeding, referral, and recommendation : creating profitable word-of-mouth programs
Haenlein, Michael; Libai, Barak - In: California management review 59 (2017) 2, pp. 68-91
Persistent link: https://www.econbiz.de/10011697206
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Analysing customer responses to migrate strategies in making retailing and CRM effective
Gupta, Gaurav; Aggarwal, Himanshu - In: International journal of Indian culture and business … 12 (2016) 1, pp. 92-127
Persistent link: https://www.econbiz.de/10011618213
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Theoriebildung im Marketing : das Wiederkaufverhalten bei Dienstleistungen
Paul, Michael - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013444933
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Guerrilla marketing on the Internet : the definitive guide from the father of Guerrilla marketing
Levinson, Jay Conrad; Meyerson, Mitch; Scarborough, … - 2008
Persistent link: https://www.econbiz.de/10003685340
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Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program
Hughes, Arthur Middleton - 2012 - 4th ed
Persistent link: https://www.econbiz.de/10009491924
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Marketing : Grundlagen und Managementprozess
Hermanns, Arnold; Kiendl, Stephanie C.; van Overloop, … - 2012
Persistent link: https://www.econbiz.de/10012392721