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Owner-managers' perspectives of factors affecting SME performance in Namibia's Windhoek

Letsoalo, M. E.; Rankhumise, E. M. - In: African journal of business and economic research : AJBER 18 (2023) 3, pp. 209-235

Persistent link: https://www.econbiz.de/10014574069

Content analysis of seafood e-commerce sites using a text mining approach : a case study of Japan

Taka, Terumasa - In: Journal of international food & agribusiness marketing 36 (2024) 2, pp. 316-327

Persistent link: https://www.econbiz.de/10014574072

Erfolgsfaktoren des Marketing : Marketinginstrumente und Erkenntnisse der Wirtschaftspsychologie

Gelbrich, Katja; Müller, Stefan - 2024 - 3., vollständig überarbeitete Auflage

Persistent link: https://www.econbiz.de/10014437337

Produktion, Absatz, Finanzierung

Kistner, Klaus-Peter; Steven, Marion - 1996 - 2., verb. und erw. Aufl

Persistent link: https://www.econbiz.de/10000322092

Biased Voluntary Nutri-Score Labeling

Schnedler, Wendelin; Vigano, Antonia - 2024

Food labels are supposed to quickly inform consumers about the nutritional values of products. We provide evidence that in a system where labels are voluntary, they are systematically distorted. The probability of finding a label on a product of the category with the highest nutritional value is...

Persistent link: https://www.econbiz.de/10014567018

Experiential marketing : consumer behaviour, customer experience and the 7Es

Batat, Wided - 2019

Persistent link: https://www.econbiz.de/10011895160

Wahrnehmung von Preisen und Kosten aus psychologischer Sicht

Felser, Georg - In: Gesundheit und Wirtschaftswachstum : Recht, Ökonomie …, (pp. 193-204). 2010

Persistent link: https://www.econbiz.de/10014564864

The global private health & fitness business : a marketing perspective

García-Fernández, Jerónimo (ed.); Gálvez-Ruiz, Pablo (ed.) - 2021

their methods of marketing. The content will provide insight into the current situation and what challenges it faces in the …

Persistent link: https://www.econbiz.de/10012642709

Sustainable agricultural marketing and agribusiness development : an African perspective

Nyagadza, Brighton (ed.); Rukasha, Tanyaradzwa (ed.) - 2023

a wide range of agribusiness and agricultural marketing practices from an African perspective with a focus on …

Persistent link: https://www.econbiz.de/10014429610

Marketing automation and decision making : the role of heuristics and AI in marketing

Guercini, Simone - 2023

"The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for …-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced …, including customer clustering, recommendation systems and programmatic advertising. Marketing Automation and Decision Making …

Persistent link: https://www.econbiz.de/10014466849