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64
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53
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53881
Von Kommunikation zu Konservation : ein Paradigmenwechsel im
Marketing
Heinrich, Hartmut
;
Joachimsthaler, Erich
- In:
Virale Kommunikation : Möglichkeiten und Grenzen des …
,
(pp. 59-78)
.
2009
Persistent link: https://www.econbiz.de/10014563692
Saved in:
53882
Von Volksempfängern, Führungskräften und Piraten : der schwierige Weg zum Entscheider
Oltmanns, Torsten
- In:
Virale Kommunikation : Möglichkeiten und Grenzen des …
,
(pp. 79-90)
.
2009
Persistent link: https://www.econbiz.de/10014563693
Saved in:
53883
Wer wird der Chef der Marke? : wieviel Macht haben Kunden morgen durch die neue Welt des viralen Marketings?
Michael, Bernd M.
- In:
Virale Kommunikation : Möglichkeiten und Grenzen des …
,
(pp. 91-100)
.
2009
Persistent link: https://www.econbiz.de/10014563694
Saved in:
53884
Hochschulmarketing in Zeiten von Blogs, Wikipedia und YouTube: zur prozessanstoßenden Kommunikation für öffentliche Universitäten
Brune, Gunnar
;
Seyfarth, Felix C.
;
Spoun, Sascha
- In:
Virale Kommunikation : Möglichkeiten und Grenzen des …
,
(pp. 215-244)
.
2009
Persistent link: https://www.econbiz.de/10014563700
Saved in:
53885
Economic policy uncertainty nexus with the value relevance of advertising : evidence from an emerging market
Jabbouri, Imad
;
Farooq, Omar
;
Jabbouri, Rachid
- In:
International journal of finance & economics : IJFE
29
(
2024
)
2
,
pp. 2342-2359
Persistent link: https://www.econbiz.de/10014533422
Saved in:
53886
Influencer cartels
Hinnosaar, Marit
;
Hinnosaar, Toomas
-
2024
Persistent link: https://www.econbiz.de/10014533478
Saved in:
53887
Marktforschung und Absatzplanung : eine Beratungsschrift für Unternehmer und Vertriebspraktiker. Mit Anwendungsbeispielen und Vorlagen für Arbeitsmittel im Anh.
Meyer, Carl Walter
-
1964
Persistent link: https://www.econbiz.de/10000521958
Saved in:
53888
Marketing
mit Multimedia : Grundlagen, Anwendungen und Management einer neuen Technologie im
Marketing
Silberer, Günter
(
ed.
)
-
1995
Persistent link: https://www.econbiz.de/10000423101
Saved in:
53889
Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des
Marketing
Bruhn, Manfred
(
ed.
);
Meffert, Heribert
(
contributor
); …
-
1994
Persistent link: https://www.econbiz.de/10000423352
Saved in:
53890
Vertriebshandbuch für Finanzdienstleistungen
Betsch, Oskar
(
ed.
);
Alles, Heinrich K.
(
contributor
)
-
1989
Persistent link: https://www.econbiz.de/10014013483
Saved in:
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