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Social identity perspective on brand loyalty
He, Hongwei; Li, Yan; Harris, Lloyd - In: Journal of business research : JBR 65 (2012) 5, pp. 648-657
Persistent link: https://www.econbiz.de/10009528787
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CSR and service brand : the mediating effect of brand identification and moderating effect of service quality
He, Hongwei; Li, Yan - In: Journal of business ethics : JOBE 100 (2011) 4, pp. 673-688
Persistent link: https://www.econbiz.de/10009243148
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Animosity and willingness to buy foreign products : moderating factors in decision-making of Chinese consumers
Wang, Weiyue; He, Hongwei; Li, Yan - In: Asia Pacific business review 19 (2013) 1, pp. 32-52
Persistent link: https://www.econbiz.de/10009717923
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Evaluation of international brand alliances : brand order and consumer ethnocentrism
Li, Yan; He, Hongwei - In: Journal of business research : JBR 66 (2013) 1, pp. 89-97
Persistent link: https://www.econbiz.de/10009720384
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Consumer evaluation of technology-based vertical brand extension
He, Hongwei; Li, Yan - In: European journal of marketing : EJM 44 (2010) 9/10, pp. 1366-1383
Persistent link: https://www.econbiz.de/10008661723
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Corporate identity anchors : a managerial cognition perspective
He, Hongwei - In: European journal of marketing : EJM 46 (2012) 5, pp. 609-625
Persistent link: https://www.econbiz.de/10009567646
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Organizational identity and legitimacy under major environmental changes : tales of two UK building societies
He, Hongwei; Baruch, Yehuda - In: British journal of management : BJM 21 (2010) 1, pp. 44-62
Persistent link: https://www.econbiz.de/10003957577
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Transforming organizational identity under instiutional change
He, Hongwei; Baruch, Yehuda - In: Journal of organizational change management 22 (2009) 6, pp. 575-599
Persistent link: https://www.econbiz.de/10009524668
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Special issue: organizational behavior in China
Zhu, Weichun (ed.); He, Hongwei (ed.); Law, Kenneth S. (ed.) - 2015
Persistent link: https://www.econbiz.de/10011418539
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Editorial: Taking an indigenous approach to study organizational behavior in China
Zhu, Weichun; He, Hongwei; Law, Kenneth S.; Farh, Jiing-Lih - In: Journal of organizational behavior : OB ; the internat. … 36 (2015) 5, pp. 613-620
Persistent link: https://www.econbiz.de/10011418543