Strategy development has traditionally been exclusive (i.e. the job of the top management team) and secretive (to protect competitive advantages). Social software offers new opportunities for involving a large crowd in strategy processes and thus harnessing the collective intelligence of an...

Purpose – The purpose of this article is to analyze how social media activities, in specifically the Facebook page of a car manufacturer, and user interactions with these brand related activities affect the perception of brands and ultimately influence consumers purchase decision. Based on an...