Kang, Jun; Asare, Anthony K.; Brashear-Alejandro, Thomas; … - In: Journal of Business & Industrial Marketing 33 (2018) 2, pp. 183-195
Purpose: This meta-analysis aims to explore the true effect sizes of major channel performance drivers from different theoretical perspectives and how these true effects are organized in a theoretically integrated structural analysis to predict performance. Design/methodology/approach: First,...