Jones, Kiku; Leonard, Lori N.K. - In: Journal of Electronic Commerce in Organizations (JECO) 5 (2007) 4, pp. 39-54
Consumer-to-consumer (C2C) e-commerce is a growing area of e-commerce. However, according to a meta-analysis of critical themes of e-commerce, C2C e-commerce was only represented in the area of online auctions (Wareham, Zheng, & Straub, 2005). C2C e-commerce can encompass much more than just...