Showing 1 - 10 of 90,204
Este artículo analiza diferentes elementos que influyen en el comportamiento de compra del cliente de un supermercado online. Estos elementos están relacionados tanto con aspectos estéticos del sitio web, como con los procesos que tienen lugar en el momento de realizar la compra. A partir de...
Persistent link: https://www.econbiz.de/10010850472
Digital platforms operate in multisided markets providing services through the internet to two or more distinct groups …
Persistent link: https://www.econbiz.de/10012949267
fully familiar with using the internet marketing process; necessary steps for socializing the internet and E-Commerce were … that could be prioritized as a market leader, obtain ideas of they behaved in utilizing the internet and E-Commerce, and … acquire concept models through E-Commerce marketing. The method used was Comparative Descriptive, Experimental research, and …
Persistent link: https://www.econbiz.de/10009762127
We investigate the relation between Net Neutrality regulation and Internet fragmentation. We model a two-sided market …, where Content Providers (CPs) and consumers interact through Internet Service Providers (ISPs), and CPs sell consumers … identify an important link between termination fees, the online advertising market and Internet fragmentation. We extend the …
Persistent link: https://www.econbiz.de/10011305392
E-commerce -- an application of the Internet -- has expanded exponentially over the past 5 years and is widely expected … d’Internet -- s’est développé d’une manière exponentielle au cours des cinq dernières années et cette tendance devrait …
Persistent link: https://www.econbiz.de/10005045948
This paper examines the relation between prices in conventional stores and on the Internet. Main results from the … to Internet reaches a critical level, ii) the relation between prices depends on convenience costs of shopping in regular … stores as well as on transport and navigation costs for goods bought over Internet, iii) retailers who only sell through …
Persistent link: https://www.econbiz.de/10001599969
due to significant declines in entry costs. We instead find evidence of large roles for the development of the internet …
Persistent link: https://www.econbiz.de/10011459472
We empirically investigate the platform competition in the online daily deals promotion market that is characterized by intense rivalry between two leading promotion sites, Groupon and LivingSocial, that broker between merchants and consumers. We find that deals offered through Groupon, the...
Persistent link: https://www.econbiz.de/10013090556
The impact of product variety on welfare has received little attention in the electronic commerce literature. The problem with product variety is that more variety does not necessarily imply higher welfare. This paper finds the conditions under which more variety, if caused by lower fixed costs,...
Persistent link: https://www.econbiz.de/10012765548