Increasing competitive pressures as well as growing requirements with regard to quality and safety pose a continuous challenge for farmers in European agrifood netchains. Against this background, the significance of network‐wide collaboration has been pointed out in recent years – especially...

In this paper we analyse different strategies used by Italian organic farmers to create value from credence food production. More specifically, we consider the following strategies: participation in policy support programmes (i.e. rural development measures and agro‐environmental schemes),...

The volatility of agricultural markets has increased remarkably in recent years. In spite of this, the way in which supply chain actors perceive market volatility has only rarely been analyzed. This paper seeks to close this research gap by presenting empirical findings about how the volatility...

This paper outlines how a team work approach, recently suggested in institutional economics to overcome the problem of externalities, can be used to promote better food quality. Cost sharing as “team work” is considered a novel institution to improve food quality by giving incentives to...

Traceability can serve various purposes in the food sector, including that of chain quality control. However, the aspects that seem to be most frequently required of traceability are those related to food safety. Nevertheless, traceability systems development has recently shifted its focus from...

Creating more sustainable products is a major topic throughout the consumer goods industry. To succeed, it is necessary to follow a holistic, “cradle-to-grave” approach which involves stakeholders throughout the entire value chain while focusing on consumer goods. Focusing only on one...

Consumer quantitative survey is performed on general population 18+ in Serbia at the end of September – begging of October 2010. The instrument used in this survey was a structured questionnaire consisting of several separate sections, including motivation toward food in general (Food Choice...

This paper reports the use of loyalty card data from one of the biggest retailers in the world – Tesco - to analyse the impact of promotions. The aim is to demonstrate how such data can bring significant benefits to retailers and manufacturers when deciding promotional strategies, over and...

New research indicates that firms combining the science-based STI (Science, Technology, Innovation) and the experience-based DUI (Doing, Using, Interacting) modes of innovation are more efficient when it comes to improving innovation capacity and competitiveness. With regard to innovation...

Based on improved information performance, agro-food companies and supply chains want to enhance their production processes. It creates the necessity to implement additional information technologies. The implementation of information technologies is, however, a complex task because of the...