Kriege-Steffen, Astrid; Boland, Hermann; Lohscheidt, Julia - International European Forum on Innovation and System … - 2010
Nowadays the food market is very complex and anonymous. Consequently, consumer trust in food has become a key issue for … transparency and to enhance consumer trust, different initiatives communicating traceability to the consumers exist. Visualised … produced the food as well as information about his farm and family. This study explores consumer trust in organic food, the …