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agribusiness sectors, because little market research and policy analysis on organics has been conducted and published. The … production, marketing and certification of organic foods. Major supply issues, such as the small production base and the low rate … organic industry and help identify marketing opportunities and develop strategies for meeting market requirements and …
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marketing actions. It is very important to understand whyconsumers make elections of fresh fruits in order to increase their …
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Research on organizational and inter‐organizational trust has become an important field in management andmarketing literature, as it is perceived as a pivotal aspect of business transactions. However, clarifications arestill needed on the issue of whom we trust; is the person whom we are...
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Rice sector contributes significantly to secure households with regard to their food needs but also to the creation of employments and income generation. The sector development and its evolution over the years have been marked by various policies and approaches. These development stages of the...
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Includes cover page, journal info, contents page, and editorial information
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Most fresh fruits and vegetables are unbranded. However, buyers are assisted with brands when purchasing most other grocery products. Brands have the potential to be of value to buyers and to the organisations that own them. However, research has shown that brands are only valuable to buyers...
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