The main objectives associated to this research study focus on establishing the consumption behavior of young consumers towards the products and associated services sold by Kaufland hypermarkets, in terms of: motivation to choose the products from Kaufland hypermarkets, average time spent doing...

The main objectives associated to this research study are: establishing the usage of Internet on the main devices (smartphones, ipad, laptops, desktop computer), making an average of the free and paid applications that the users installed on their smartphones and ranking the usage of some...

The furniture is a complex product and it must be approached in two ways: as a concept and as a function. This approach is based on consumer behavior. The concept of furniture must cover the notions of architect-furniture, sign-furniture, system-furniture. The basic functions of furniture in...

The aesthetics offers multiple, powerful, specific and tangible advantages to the firm such as: it creates fidelity; it expresses the personality of the firm and of its marks; it allows the establishment of superior prices; the aesthetics message penetrates the informational amalgam; it protects...

In February 2000, when Vodafone took control of the British operator Orange, they had to split, because Vodafone owned two mobile telephony licenses in the same country – Great Britain – fact that was interdicted by the European legislation. So, on 30th of May 2000, France Telecom announced...

The strategic states model developed by Pehrsson (1995b, 1996) helps us to describe the strategic development of every company and its current strategic state, together with the future alternatives. Within this model, the company’s environment is reflected by the number of segments taken into...

The aim of the international conference ESPERA 2016 was to present and evaluate the economic scientific research portfolio, to argue and substantiate Romanian development strategies – including European and global best practices. The plenary session and the parallel sections were centered on...

The current research has as starting point the decision process model and innovation adoption process, applied on the specific of mobile telecommunications users, focusing on mobile telephones/ smartphones. The decision process model has the following steps: perception of need, expectations,...