Expansion opportunity of functional foods on market is positive and consumer interest relatively high. The growth of the functional foods market is related to an aging population, increasing consumer awareness of health issues and a rise in lifestyle related diseases. Functional foods and food...

Trade has proven to be a suitable field for introduction of scientific and technical achievements despite the fact that a large part of the transactions are (remain) customized by the seller-buyer contact. Technical progress in trade means quantitative and qualitative changes in the application...

The Healthy Eating Index is a summary measure of the overall quality of people’s diets designed to compare compliance with key diet quality recommendations. The quality of people’s diet is concern because poor eating patterns are major factors in the increasing rate of obesity and...

Innovation should be a product food solution, idea, object, procedures or process that is absolutely new or relatively new and implemented to the market is a source of profit for a company. Innovation activity of enterprises, including the enterprises of food industry, concerns different areas...

Strategy implementation is a continuous process – national or international. A chosen strategy must be revised continuously in order to identify and deal with strategic issues as they arise (internal and external contexts). This process has to consider the interrelationships between...

Quality is a strategic tool for global management of the organizations that determine, in the highest level, the competitiveness of products / services / firms / companies, domestically and internationally. Customer and staff satisfaction, responsible approach of the society requirements can be...

The present paper aims to underline the social impact of the on-line commerce and to analyse the opportunity for companies to develop their business on social networks.The concept of social commerce is defined in relation with the concept of social consumer.The main players inthe social market...

Although commercial services always accompanied the trade activities, the impact and power of these business were really felt about 3 decades ago. This paper aims to present the concept of commercial services from different points of view and to analyze various commercial business operations...

In order to become competitive on the national and international tourism market, the entrepreneurs in the field of tourism from Cluj county should adopt within the product policy a series of new strategies that aim at diversifying and upgrading tourism products sold in this county. The main...