Although it is still controversial, neuromarketing remains the most promising area of marketing. Basically, the goal of neuromarketing is to study how human brain is affected by marketing stimuli. In neuromarketing, brain activity can be monitored and measured using state-of-the-art neuroimaging...

This paper looks into the scholastic definitions of the “just price” in the writings of St. Thomas Aquinas (1225-1274) and Bl. John Duns Scotus (1265-1308) and investigates whether they are conceptually different from the current “market price”. A specific focus is on whether government...

Today, Alchian's quot;Uncertainty, evolution and economic theoryquot; (1950) is hailed by evolutionary economists as a most important piece, which resumed an evolutionary brand of theorizing in economics after the eclipse of the interwar period. On the other hand, Alchian's article is also...

The first English translation of some of Schumpeter's (1926) pages of the quot;Theory of Economic Developmentquot; is presented. These neglected pages are remarkable because they significantly add to Schumpeter's masterpiece on a number of issues concerned with accounting, law and economics of...

This paper analyses the work of the Nobel Prize winning economist Professor Amartya Sen from the perspective of human rights. It assesses the ways in which Sen's research agenda has deepened and expanded human rights discourse in the disciplines of ethics and economics, and examines how his work...

Bruce Yandle is one of the most influential economists of his generation, especially in the fields of environmental economics and public choice economics. But Yandle is also one of the most gifted communicators of economics and economic principles of his generation. This chapter, written for a...

Italian Abstract: Per giustificare l'autorità e la validità della scienza economica, gli economisti sono spesso ricorsi all'argomento che le leggi e i postulati di questo sapere sono verità scientifiche, nel senso di verità empiriche, logiche o autoevidenti. Tuttavia, questo discorso, in...

I comment on a paper by Prof David Andrews, 'Adam Smith's Natural Prices, the Gravitation Metaphor, and the Purposes of Nature', 2014, published in Economic Thought, 3.1, pp. 42-55, which takes a philosophical view of Adam Smith's use of the 'gravitation' metaphor from ideas of Aristotle and...

Recent literature on Adam Smith and other 18th Scottish thinkers shows an engaged conversation between the Scots and today's scholars in the sciences that deal with humans — social sciences, humanities, as well as neuroscience and evolutionary psychology.We share with the 18th century Scots...

Most contemporary moral defenses of capitalism rely on ideas drawn from the modern philosophic tradition that emerged in the 17th-18th centuries. Almost always, advocates of a free market society have either invoked the notion of a social contract, a theory of natural rights, the insistence that...