The present paper presents one of the national approaches used to address consumer problems, i.e. protection model. Developed in countries like the United States of America or France, this model aims to protect consumer rights against the negative consequences of production activity.

The present paper debates the liberal apology of free market operation that assigns to the rational consumer absolute sovereignty on the producer, the economic success of the latter being conditioned by the best possible satisfaction of “master’s” interests – the consumer.

This paper aims to demonstrate that, in fact, building a coherent national system of consumer protection in Romanian domestic market was achieved mainly due to the process of accession to the European Union, to harmonize its system with that prevailing in Europe, and especially in context of the...

Whether it is about an imbalance of economic, informational, judicial nature or at the level of the representation of interests, the cleavages which intervene within the market in the relations between producer/trader and consumer unequivocally call for the intervention in favor of the latter....

Whether they operate in a real or simulated business environment, the success of economic activity undertaken by producers/traders depends on understanding the behavior of current and potential customers, by studying the mechanism by which they take consumer decisions under the influence of...

The existence of “sovereign consumer”, appealed by the adherents of free market cult, is jeopardized, within the context of economic reality, by the manifestation of some market failures. Consequently, the purpose of this paper is the argumentation of the importance of direct consumer...

Whether they operate in real or simulated business environment, the success of economic activity undertaken by producers/traders depends on understanding the behavior of current and potential customers, by studying the mechanism by which they take consumer decisions under the influence of...

The present paper underlines that the internal functioning logic of the free market, approached from the perspective of the interests and motivations of the participants in economic activity, places even the rational consumer in an objectively unbalanced relation in favor of the producer/trader,...

The reality of daily life gives us sufficient examples of situations in which individual decisions within free market do not automatically and warranted lead to a global economic optimum. Such a situation is denominated as “market failure”, both understood as “the failure of a more or less...