This high-stakes experiment investigates the effect on buyers of mandatory disclosures concerning an insurance policy's value for money (the claims ratio) and the seller's commission. These information disclosures have virtually no effect despite most buyers claiming to value such information....

For understanding insurance services’ consumer behavior, it is necessary to study the influence of different endogenous and exogenous factors on the insurance services’ consumer behavior. The researchers must analyze the decision-making processes from those that precede the purchase of...

This paper is about a research regarding the implications of present economic crisis on a market created to cover various risks that could affect both individuals and companies. The main objective of the research was to establish the coordinates of the insurance market at the EU countries level...

The last century's industrial and technological development has led to the growth of environmental problems such as global warming, climate changes, water, air, and ground pollution. The awareness of modern consumers about these issues is growing, and companies respond by using "green marketing"...

Promoting the principles of circular economy and the new business models advocated by the circular economy can represent a solution for a more prosperous society, less dependent on primary and energy resources and more environmentally friendly. The sharing economy, which primarily involves the...

The study of eco-labeled product purchasing behavior usually starts from a multidisciplinary set of fundamental theories and models depending on the approach towards the ecological behavior of the consumer. The proposed conceptual model is based on quantitative research on the intention of...

Because of the advancement of electronic commerce, online shopping has emerged, merging commercial and social activities and enhancing the social presence and value of the online environment. To improve the understanding of the changes in the consumer behavior during the COVID-19 pandemic, this...

Previous research has investigated some of the relationships among brand parity (BP), brand image (BI), brand satisfaction (BS), and brand loyalty (BL). However, there is not a model investigating all of them in a single conceptual model. Based on information processing theory, the first aim of...

Fast network communication has been manifested in recent years as an indispensable result of constant network connectivity, a common characteristic of Generation C. Through this network communication, which is particularly popular on social networks, members of this generation share and seek...

The purpose of this study is to examine the influence of six broad categories of hedonic shopping motivations (adventure,gratification,role, value, social, and idea shopping) and fashion consciousness on consumers’ impulse buying behavior.The online questionnaire was created using LimeSurvey,...