suggest their accurate transposition in retail, meanwhile others highlight those elements derivate from the service marketing …

combination (product, price, placement and promotion) have proved to be inappropriate for the services marketing and more for the … importance of the human element. STAP – service, tariff, access, promotion – is a pretty new term which is due to the fact that …

similar results with business experiments as with traditional market research methods. The strategy can be more precise … because of the large amount of real time data. Profit can be significantly enlarged if the product price is set on the upper …

used strategy in price adjustments strategies is revisiting price strategy. These strategies were identified by marketing … and price adjustment strategies and global financial crises. The most commonly used pricing strategies in Presov region … are strategy of main competition pricing strategy, promotional pricing strategy and discount pricing strategy. The most …

price points. We shall analyze different retail chains belonging to so call hard-discounters in Russian Federation using …

for the retailer this paper further contributes by defining the links between price strategy and price tactic. The …Retailers’ tend to become trapped in a price-promotion war where price issues are dealt with on a short-term basis …, indicating almost solely tactical choices. Since price is the only part of the marketing mix providing direct revenues to the …

customer contact and complex, customizable service interactions (e.g., restaurant dining or spa services). In such contexts, we … marketing and report on three studies that test the effectiveness of this control mechanism as a means of improving service in … service. Implications of this finding are discussed for marketing theory and for strategic issues in services …

investigate how households trade off between price, energy efficiency and loading capacity conditional on allocated category …