Rugman, Alan M.; Brain, Cecilia - In: Multinational Business Review 11 (2003) 1, pp. 3-12
A paradox of international business is that the multinational enterprises (MNEs) – which are the agents of international business – largely operate within their home‐base markets in each part of the “triad” of North America, the E.U. and Japan. Here, empirical evidence is presented...