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Purpose – The purpose of this paper is to address, by integrating the self-service technology (SST) adoption and technology acceptance models, the service quality of self-service technologies (SQ-SSTs) by empirically testing a comprehensive model that capture the antecedents and consequences...
Persistent link: https://www.econbiz.de/10014802528
Purpose – New developments in e-commerce and m-commerce technologies along with the wide adoption of mobile devices and social media have enabled companies to enhance customers’ shopping experiences and their interaction with brands anytime, anywhere. The purpose of this paper is to develop...
Persistent link: https://www.econbiz.de/10014802731
Purpose The purpose of this paper is to address the potential impact of need for touch (NFT) on perceived product quality and the possible roles of purchasers’ social (subjective norms), personal (buying impulsiveness) and epistemic (e-commerce orientation) factors, as well as the likely...
Persistent link: https://www.econbiz.de/10014804380
controversially discussed among both marketing scholars and executives. To the authors’ knowledge, the present paper is the first to …
Persistent link: https://www.econbiz.de/10014804555
dimensions, satisfaction, and loyalty in an online context. It extends the knowledge of online retailing by validating the SPC on …
Persistent link: https://www.econbiz.de/10014804872
, and the research suggests for fashion companies the necessity to develop strong markets’ knowledge and brand awareness …
Persistent link: https://www.econbiz.de/10014804880
This volume examines how social media is evolving as an industry-it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included...
Persistent link: https://www.econbiz.de/10012223363
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...
Persistent link: https://www.econbiz.de/10015012699