San-Martín, Sonia; González-Benito, Óscar; … - In: International Journal of Retail & Distribution Management 45 (2017) 9, pp. 950-968
Purpose The purpose of this paper is to address the potential impact of need for touch (NFT) on perceived product quality and the possible roles of purchasers’ social (subjective norms), personal (buying impulsiveness) and epistemic (e-commerce orientation) factors, as well as the likely...