After highlighting that the deterioration of product quality on the shelves is a key particularity of FFV departments, the authors identify department upkeep and shrinkage control as key intermediate variables impacting the performance of FFV departments and show how these two parameters can be...

[eng] Any strategy that may be suggested for implementation in a firm must be more than a catalogue of unconnected measures. A strategy can only be coherent and relevant if it really solves the major problems the firm is faced with. To discover those problems, the environment, the firm's...

L’impact du marketing du rayon fruits et légumes sur les ventes et les spécificités de ce marketing sont peu étudiés. En utilisant la méthode des cas, nous proposons une nouvelle analyse des déterminants de la performance de ce rayon. Nous montrons l’importance de la tenue du rayon et...

Purpose – The strategic nature of the fresh fruit and vegetables (FFV) department for supermarkets and hypermarkets is unquestioned. Yet both practitioners and researchers have difficulty optimizing its performance. The purpose of this paper is to identify the key specific drivers of the...

This research note examines the impact of information systems on the spreading of collaborative logistical practices between rival companies in the same market. Numerous pooling experiments are conducted, in France particularly, that lead manufacturers to voluntarily share resources and...