The purpose of this thesis is to study the mentoring functions exercised by apprenticeship masters in the craft industry. This issue echoes the difficulties small business leaders may have to retain new staff trained through apprenticeship in a trade suffering from a structural shortage of...

This paper presents a new model by using a structural equation technique. This model integrates the productivity theory and customer-perceived value to identify key features that residential customers seek when making their decision to buy or rent a residential apartment. A theoretical...

Since its first introduction in the Schmalenbach Business Review, Hahn et al.’s (2002) finite mixture partial least squares (FIMIX-PLS) approach to response-based segmentation in variance-based structural equation modeling has received much attention from the marketing and management...

Small and medium enterprises (SMEs) around the world engage in e-commerce and e-business to support business operations as well as to enhance revenue generation from nontraditional sources. Internet and e-business technologies (IEBT) are the pillars of e-commerce and e-business. Despite the...

The purpose of this study was to discover the role of the self efficacy and locus of control on the process of intrapreneurship. The data were collected from 211 employees working in the information sector with using the Intrepreneurship Scale, Self-efficacy Scale and Locus of Control Scale. The...

In today’s markets, many products are perceived to be similar because of information and commuication technologies that are developing fastly. In spite of this, enterprises should make their products different and unique to compete in a sustainable manner. Besides, marketing strategies based...

This research explores the link between contemporary marketing practices, market orientation and business performance in Uruguay, an emergent country that has recovered from an economic crisis. These approaches seem to be related, but there is no existing evidence to confirm this impression....