This study was simultaneously grounded in the art infusion effect and the premise that consumers often venerate traditional art. The three experiments driving this study were contextualized inside retail promotional settings and examined successive outcomes associated with the following...

Purpose – This paper aims to analyze and quantitatively compare existing empirical findings on the role of organizational information‐processing and new product outcomes. The meta‐analytic technique is used to reconcile some of the current divergent thinking on the role of organizational...

When the colors of all the U.S. armed services' uniforms are combined, the color purple appears; therefore, military insiders refer to inter-service operations as "purple" operations. Now a core concept, the "jointness" of U.S. military strategic response to a critical operational failure...