becomes a valuable asset for tourism. The proposed model connects fame, image and activities with the Social Media influencer … and the way the decision making of the millennials is influenced when choosing to visit a rural tourism destination …

Tourism is a promise and destinations communicate the credibility of that promise by means of destination brands …. Branding has become a key tool for tourism destinations to make explicit the complexity of experiences to be expected by … tourism destination branding. It brings together a wide range of debates in the generic marketing literature, places them …

Among the positive benefits attri¬buted to the social and cultural aspects of tourism are the promotion of good …¬will, understanding and peace among people across cultures. The role of tourism as an ambassador and vehicle of international understand …¬ing and peace has even been acknowledged by the Un¬ited Nations. World Tourism Conference in 1960 in Manila has de¬clared that …

State is a catalyst in tourism planning not just because of economic development and poverty reduction but also for … national image and cultural identity. The paper examines the role of state in tourism development policies in post conflict … Cambodia by discussing the talks/speeches made by Prime Minister Hun Sen in respect of tourism development policies in Cambodia …

The reasons for the deficient performance of Ionian Islands tourism in terms of in coming revenues expressed in USD and … were analyzed with the use of the Decision Tree tool. The issue of competitiveness of the tourism product was assessed. The … development of alternative forms of tourism is proposed as a means of improving competitiveness and restoring sustainability in …

Tourism plays a crucial role for national economies throughout the world. In Europe, international tourism receipts … were almost three times higher in the late 1990s than they were in the late 1980s. Tourism has great potential as regards … economic and social cohesion. The importance of innovation was long underestimated in service and tourism activities …

Many studies have shown the importance of tourism industry in enhancing trade performance and economic development …. This study examines the hypothesis of ‘economic-driven’ tourism growth in Malaysia by using econometric modelling. To … generate the empirical analysis, this study used data from 1980-2007 to analyze the economic-driven tourism growth by using …