This study examines the structural relationship among four distinctive forms of the knowledge creation process, namely socialization, externalization, combination, and internalization; two distinctive types of knowledge-sharing behaviours, namely collecting and donating; and employee goal...

Purpose: The purpose is to understand the importance of brand experience in the Taiwan hotel branding process; also, this study is to investigate the moderating effect of brand experience on the relationship between brand positioning and non-financial brand performance in Taiwan upscale hotels,...