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Understanding Firms' Customer Satisfaction Information Usage
Morgan, Neil A. - 2014
Despite theoretical and empirical research linking a firm's business performance to the satisfaction of its customers, knowledge of how firms collect and use customer satisfaction information is limited. The authors investigate firms' customer satisfaction information usage (CSIU) by drawing on...
Persistent link: https://www.econbiz.de/10013062438
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How main street drives wall street : customer (dis)satisfaction, short sellers, and abnormal returns
Malshe, Ashwin; Colicev, Anatoli; Mittal, Vikas - In: Journal of marketing research 57 (2020) 6, pp. 1055-1075
Persistent link: https://www.econbiz.de/10012391106
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Customer based execution and strategy : enhancing the relevance & utilization of B2B scholarship in the C-suite
Mittal, Vikas; Sridhar, Shrihari - In: Industrial marketing management : the international … 88 (2020), pp. 396-409
Persistent link: https://www.econbiz.de/10012285378
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Weather, affect, and preference for hedonic products: the moderating role of gender
Govind, Rahul; Garg, Nitika; Mittal, Vikas - In: Journal of marketing research 57 (2020) 4, pp. 717-738
Persistent link: https://www.econbiz.de/10012271792
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Political identity and the consumer journey : a research review
Jung, Jihye; Mittal, Vikas - In: Journal of retailing 96 (2020) 1, pp. 55-73
Persistent link: https://www.econbiz.de/10012295807
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How does local-global identity affect price sensitivity?
Gao, Huachao; Zhang, Yinlong; Mittal, Vikas - In: Journal of marketing 81 (2017) 3, pp. 62-79
Persistent link: https://www.econbiz.de/10011697775
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Segmentation of spatially dependent geographical units : model and application
Govind, Rahul; Chatterjee, Rabikar; Mittal, Vikas - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1941-1956
Persistent link: https://www.econbiz.de/10011855763
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Value appropriation and firm shareholder value : role of advertising and receivables management
Frennea, Carly; Han, Kyuhong; Mittal, Vikas - In: Journal of marketing research 56 (2019) 2, pp. 291-309
Persistent link: https://www.econbiz.de/10012177343
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Political identity and financial risk taking : insights from social dominance orientation
Han, Kyuhong; Jung, Jihye; Mittal, Vikas; Zyung, Jinyong; … - In: Journal of marketing research 56 (2019) 4, pp. 581-601
Persistent link: https://www.econbiz.de/10012177589
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The differential effect of local-global identity among males and females : the case of price sensitivity
Gao, Huachao; Mittal, Vikas; Zhang, Yinlong - In: Journal of marketing research 57 (2020) 1, pp. 173-191
Persistent link: https://www.econbiz.de/10012177951