Switching costs and customer satisfaction may differently affect marketing strategy. Managers would benefit from knowing how different switching costs (financial, procedural, and relational) and satisfaction jointly affect repurchase in order to properly invest marketing resources. A...

In this dissertation I have three essays. In Essay 1 I focus on two main groups of stakeholders, the investor community and the customers of a firm. I view their interaction through the lens of a third group of stakeholders, managers. Managers, like other humans, have a limited amount of...

My dissertation examines in three essays how firms utilize exploitation and exploration strategies, independently and in combination, for competitive advantage. The first essay examines whether firms can gain competitive advantage by the simultaneous pursuit of exploitation and exploration...

This dissertation examines consumer response to one aspect of logo redesign: shape. Relatively little research has focused exclusively on logos and even less attention has been given to logo redesign. Reaction to change in logo shape is hypothesized to be a function of the degree of change (from...

Mergers and Acquisitions (M&A) continue to be a popular vehicle for corporate profitability and growth. Although a rich stream of theory and research exists on M&A, there is considerable diversity in the findings and no consistent evidence validating the role of M&A in improving firm performance...