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How personal nostalgia influences giving to charity

Merchant, Altaf; Ford, John B.; Rose, Gregory - In: Journal of business research : JBR 64 (2011) 6, pp. 610-616

Persistent link: https://www.econbiz.de/10008988772

How personal nostalgia influences giving to charity

Merchant, Altaf; Ford, John B.; Rose, Gregory - In: Journal of Business Research 64 (2011) 6, pp. 610-616

Personal nostalgia provides an emotionally engaging means for bonding a donor to a nonprofit organization. Yet, little is known about the relationship between personal nostalgia and charitable giving; this research seeks to fill this gap. A review of the extant literature is integrated with the...

Persistent link: https://www.econbiz.de/10008871547

Effects of advertising-evoked vicarious nostalgia on brand heritage

Merchant, Altaf; Rose, Gregory - In: Journal of business research : JBR 66 (2013) 12, pp. 2619-2625

Persistent link: https://www.econbiz.de/10010233136

Emphasizing brand heritage : does it work? And how?

Rose, Gregory; Merchant, Altaf; Orth, Ulrich R.; … - In: Journal of business research : JBR 69 (2016) 2, pp. 936-943

Persistent link: https://www.econbiz.de/10011436369

The impact of time orientation on consumer innovativeness in the United States and India

Merchant, Altaf; Rose, Gregory; Rose, Mei - In: Journal of marketing theory and practice 22 (2014) 3, pp. 325-337

Persistent link: https://www.econbiz.de/10010392218

Effect of university heritage and reputation on attitudes of prospective students

Merchant, Altaf; Rose, Gregory; Moody, Geoffrey; … - In: International journal of nonprofit and voluntary sector … 20 (2015) 1, pp. 25-37

Persistent link: https://www.econbiz.de/10011492962

Writing an impactful review article : what do we know and what do we need to know? : editorial

Paul, Justin; Merchant, Altaf; Dwivedi, Yogesh Kumar; … - In: Journal of business research : JBR 133 (2021), pp. 337-340

Persistent link: https://www.econbiz.de/10012590300

Fantasy in food advertising targeted at children

Rose, Gregory; Merchant, Altaf; Bakir, Aysen - In: Journal of advertising : official publication of the … 41 (2012) 3, pp. 75-90

Persistent link: https://www.econbiz.de/10009738526

Sports teams heritage : measurement and application in sponsorship

Rose, Mei; Rose, Gregory; Merchant, Altaf; Orth, Ulrich R. - In: Journal of business research : JBR 124 (2021), pp. 759-769

Persistent link: https://www.econbiz.de/10012494017

Cross-cultural folk-tale-elicitation research on the perceived power, humanistic and religious symbolisms, and use of money

Merchant, Altaf; Rose, Gregory; Martin, Drew; Choi, Sunmee - In: Journal of business research : JBR 74 (2017), pp. 113-119

Persistent link: https://www.econbiz.de/10011675412

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