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Two Birds and One Stone
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Consumer behaviour
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Puntoni, Stefano
69
Langhe, Bart de
11
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8
Vanhamme, Joelle
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Sweldens, Steven
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Journal of marketing research : JMR
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ERIM report series research in management
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ECONIS (ZBW)
56
OLC EcoSci
9
RePEc
7
Other ZBW resources
2
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51
Being human in the age of AI
Puntoni, Stefano
;
Wertenbroch, Klaus
- In:
Journal of the Association for Consumer Research : JACR
9
(
2024
)
3
,
pp. 235-240
Persistent link: https://www.econbiz.de/10014633448
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52
How artificial intelligence constrains the human experience
Valenzuela, Ana
;
Puntoni, Stefano
;
Hoffman, Donna L.
; …
- In:
Journal of the Association for Consumer Research : JACR
9
(
2024
)
3
,
pp. 241-256
Persistent link: https://www.econbiz.de/10014633452
Saved in:
53
Leveraging digital advertising platforms for consumer research
Braun, Michael
;
Langhe, Bart de
;
Puntoni, Stefano
; …
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 119-128
Persistent link: https://www.econbiz.de/10014634437
Saved in:
54
Fürchtet euch nicht!
Williams, Gizem Yalcin
;
Puntoni, Stefano
- In:
Harvard-Business-Manager : das Wissen der Besten
46
(
2024
)
2
,
pp. 36-43
Persistent link: https://www.econbiz.de/10014546819
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55
Meaning Matters
Puntoni, Stefano
;
Schroeder, Jonathan
;
Ritson, Mark
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 51-65
Persistent link: https://www.econbiz.de/10008428587
Saved in:
56
Bilingualism and the Emotional Intensity of Advertising Language
Puntoni, Stefano
;
de Langhe, Bart
;
van Osselaer, Stijn M.J.
- In:
Journal of consumer research : JCR ; an …
35
(
2009
)
6
,
pp. 1012-1025
Persistent link: https://www.econbiz.de/10008233217
Saved in:
57
Social Context and Advertising Memory
Puntoni, Stefano
;
Tavassoli, Nader T.
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 284-296
Persistent link: https://www.econbiz.de/10007719278
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58
Gender Identity Salience and Perceived Vulnerability to Breast Cancer
Puntoni, Stefano
;
Sweldens, Steven
;
Tavassoli, Nader T
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 413-425
Persistent link: https://www.econbiz.de/10009966631
Saved in:
59
Meaning Matters
Puntoni, Stefano
;
Schroeder, Jonathan
;
Ritson, Mark
- In:
International journal of advertising : the quarterly …
39
(
2010
)
2
,
pp. 51-65
Persistent link: https://www.econbiz.de/10009976429
Saved in:
60
Identity-based consumer behavior
Reed, Americus
;
Forehand, Mark R.
;
Puntoni, Stefano
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 310-321
Persistent link: https://www.econbiz.de/10010050355
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