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Total quality management (TQM) has continued to develop as a strategic business improvement approach in organisations and within the Operations Management literature. Strategic TQM is a dynamic phenomenon, reflecting the complexity and technology development in the business environment....
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Purpose – The aim of this paper is to show how a university‐industry partnership can be used in two key ways. First, to contribute to academia through the development of new research methodology and improved understanding of the subject area (total quality management (TQM)). Second, to add...
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