Henderson, Joan; McAdam, Rodney; Leonard, Denis - In: Management Decision 44 (2006) 10, pp. 1422-1440
Purpose – The aim of this paper is to show how a university‐industry partnership can be used in two key ways. First, to contribute to academia through the development of new research methodology and improved understanding of the subject area (total quality management (TQM)). Second, to add...