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Gains and losses from the misperception of brand origin : the role of brand strength and country-of-origin image
Balabanis, George; Diamantopoulos, Adamantios - In: Journal of international marketing 19 (2011) 2, pp. 95-116
Persistent link: https://www.econbiz.de/10009159088
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Consumers' emotional bonds with foreign countries : does consumer affinity affect behavioral intentions?
Oberecker, Eva M.; Diamantopoulos, Adamantios - In: Journal of international marketing 19 (2011) 2, pp. 45-72
Persistent link: https://www.econbiz.de/10009159094
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Customer-perceived positioning effectiveness : conceptualization, operationalization, and implications for new product managers
Fuchs, Christoph; Diamantopoulos, Adamantios - In: The journal of product innovation management : an … 29 (2012) 2, pp. 229-244
Persistent link: https://www.econbiz.de/10009504623
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Estimating willingness-to-pay with choice-based conjoint analysis : can consumer characteristics explain variations in accuracy?
Sichtmann, Christina; Wilken, Robert; Diamantopoulos, … - In: British journal of management : BJM 22 (2011) 4, pp. 628-645
Persistent link: https://www.econbiz.de/10009511987
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Guidelines for choosing between multi-item and single-item scales for construct measurement : a predictive validity perspective
Diamantopoulos, Adamantios; Sarstedt, Marko; Fuchs, … - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 434-449
Persistent link: https://www.econbiz.de/10009548613
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Cosmopolitan consumers as a target group for segmentation
Riefler, Petra; Diamantopoulos, Adamantios; Siguaw, Judy A. - In: Journal of international business studies : JIBS ; an … 43 (2012) 3, pp. 285-305
Persistent link: https://www.econbiz.de/10009531453
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The relationship between country-of-origin image and brand image as drivers of purchase intentions : a test of alternative perspectives
Diamantopoulos, Adamantios; Schlegelmilch, Bodo B.; … - In: International marketing review 28 (2011) 5, pp. 508-524
Persistent link: https://www.econbiz.de/10009305308
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The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios; Sichtmann, Christina; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
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How are brand names of Chinese companies perceived by Americans?
Fetscherin, Marc; Diamantopoulos, Adamantios; Chan, Allan; … - In: The journal of product & brand management 24 (2015) 2, pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
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Positioning bases' influence on product similarity perceptions : an open sort task approach
Fuchs, Christoph; Diamantopoulos, Adamantios - In: Quantitative marketing and marketing management : …, (pp. 325-351). 2012
Persistent link: https://www.econbiz.de/10009621751