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The effects of mainstream and emerging customer orientations on radical and disruptive innovations
Govindarajan, Vijay; Kopalle, Praveen K.; Danneels, Erwin - In: The journal of product innovation management : an … 28 (2011), pp. 121-132
Persistent link: https://www.econbiz.de/10009387609
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An interproduct competition model incorporating branding hierarchy and product similarities using store-level data
Voleti, Sudhir; Kopalle, Praveen K.; Ghosh, Pulak - In: Management science : journal of the Institute for … 61 (2015) 11, pp. 2720-2738
Persistent link: https://www.econbiz.de/10011409161
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Can incumbents introduce radical and disruptive innovations? : Report No. 04-100
Govindarajan, Vijay; Kopalle, Praveen K. - In: MSI reports : working paper series (2004) 1, pp. 3-23
Persistent link: https://www.econbiz.de/10002200375
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Customer expectations management and optimal firm behavior for new products
Kopalle, Praveen K.; Lehmann, Donald R. - 2002
Persistent link: https://www.econbiz.de/10001716144
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The impact of collinearity on regression analysis : the asymmetric effect of negative and positive correlations
Mela, Carl F.; Kopalle, Praveen K. - In: Applied economics 34 (2002) 6, pp. 667-677
Persistent link: https://www.econbiz.de/10001660817
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How artificial intelligence will affect the future of retailing
Guha, Abhijit; Grewal, Dhruv; Kopalle, Praveen K.; … - In: Journal of retailing 97 (2021) 1, pp. 28-41
Persistent link: https://www.econbiz.de/10012514568
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Big data, marketing analytics, and public policy : implications for health care
Kopalle, Praveen K.; Lehmann, Donald R. - In: Journal of public policy & marketing 40 (2021) 4, pp. 453-456
Persistent link: https://www.econbiz.de/10012660189
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The role of machine learning analytics and metrics in retailing research
Wang, Xin; Ryoo, Jun Hyun; Bendle, Neil T.; Kopalle, … - In: Journal of retailing 97 (2021) 4, pp. 658-675
Persistent link: https://www.econbiz.de/10013270706
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Examining artificial intelligence (AI) technologies in marketing via a global lens : current trends and future research opportunities
Kopalle, Praveen K.; Gangwar, Manish; Kaplan, Andreas M.; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 522-540
Persistent link: https://www.econbiz.de/10013271770
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Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria; Neslin, Scott A.; Bradlow, Eric T.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 405-418
Persistent link: https://www.econbiz.de/10012417694