Similar Search Results

Making choices while smelling, tasting, and listening : the role of sensory (dis)similarity when sequentially sampling products

Biswas, Dipayan; Labrecque, Lauren I.; Lehmann, Donald R.; … - In: Journal of marketing 78 (2014) 1, pp. 112-126

Persistent link: https://www.econbiz.de/10010250059

Healthy-left, unhealthy-right : can displaying healthy items to the left (versus right) of unhealthy items nudge healthier choices?

Romero, Marisabel; Biswas, Dipayan - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 103-112

Persistent link: https://www.econbiz.de/10011521923

Something to chew on : the effects of oral haptics on mastication, orosensory perception, and calorie estimation

Biswas, Dipayan; Szocs, Courtney; Krishna, Aradhna; … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 261-273

Persistent link: https://www.econbiz.de/10010401142

Consumer search behavior in offline and online shopping environments : implications for economics of information theory

Biswas, Dipayan; Burman, Bidisha - In: Progress in economics research 22 (2011), pp. 251-257

Persistent link: https://www.econbiz.de/10009273942

Consumer choices under product option framing : loss aversion principles or sensitivity to price differentials?

Biswas, Dipayan; Grau, Stacy Landreth - In: Psychology & marketing 25 (2008) 5, pp. 399-415

Persistent link: https://www.econbiz.de/10003735871

How the Order of Sampled Experiential Products Affects Choice

Biswas, Dipayan - 2015

The results of five experiments reveal that when sampling a series of experiential products (e.g., beverages, music), consumers prefer the product sampled second in a series of two desirable products but relatively prefer the product sampled first in a series of two undesirable products. The...

Persistent link: https://www.econbiz.de/10013025509

Short- and long-term effects of nonconsciously processed ambient scents in a servicescape : findings from two field experiments

Girard, Anna L.; Lichters, Marcel; Sarstedt, Marko; … - In: Journal of service research 22 (2019) 4, pp. 440-455

Persistent link: https://www.econbiz.de/10012128041

Tasting in 2D : implications of food shape, visual cues, and oral haptic sensory inputs

Szocs, Courtney; Biswas, Dipayan - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 753-764

Persistent link: https://www.econbiz.de/10011614561

Shining light on atmospherics : how ambient light influences food choices

Biswas, Dipayan; Szocs, Courtney; Chacko, Roger; … - In: Journal of marketing research : JMR 54 (2017) 1, pp. 111-123

Persistent link: https://www.econbiz.de/10011650438

Hey big spender! : a golden (color) atmospheric effect on tipping behavior

Lee, Na Young; Noble, Stephanie M.; Biswas, Dipayan - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 317-337

Persistent link: https://www.econbiz.de/10011844815

A service of the

zbw