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Arab networking and relationship marketing : is there a need for both?

Shaalan, Ahmed; Tourky, Marwa; Barnes, Bradley R.; … - In: Journal of Business & Industrial Marketing 36 (2020) 10, pp. 1793-1805

Purpose: This study aims to examine the Arab practice of wasta (personal networks) and its potential interface with relationship marketing to enable firms to optimize their recruitment and retention of customers in societies where personal ties drive business relationships. It explores whether...

Persistent link: https://www.econbiz.de/10012412485

Promoting sustainable human resource management by reducing recruitment discrimination : A cross‐cultural perspective

Yu, Irina Y.; Yang, Morgan X.; Chan, Haksin; Barnes, … - In: Sustainable Development 30 (2021) 4, pp. 503-512

Persistent link: https://www.econbiz.de/10012808740

Exploring cosmetics advertising in southern China : an investigation of Hong Kong and Shenzhen

Barnes, Bradley R.; Siu, Noel Y. M.; Yu, Qionglei; … - In: International journal of advertising : the quarterly … 28 (2009) 2, pp. 369-393

Persistent link: https://www.econbiz.de/10003853233

Perceptual gaps and similarities in buyer-seller dyadic relationships

Barnes, Bradley R.; Naudé, Peter; Mitchell, Paul - In: Industrial marketing management : the international … 36 (2007) 5, pp. 662-675

Persistent link: https://www.econbiz.de/10003483613

Assessing the contribution of leading mainstream marketing journals to the international marketing discipline

Leonidou, Leonidas C.; Barnes, Bradley R.; Spyropoulou, … - In: International marketing review 27 (2010) 5, pp. 491-518

Persistent link: https://www.econbiz.de/10008906892

Entrepreneurial proclivity, capability upgrading and performance advantage of newness among international new ventures

Zhou, Lianxi; Barnes, Bradley R.; Lu, Yuan - In: Journal of international business studies : JIBS ; an … 41 (2010) 5, pp. 882-905

Persistent link: https://www.econbiz.de/10003993065

The competitive environment and hospital performance: an empirical investigation

Ahmad, Ala'Eddin Mohammad Khalaf; Barnes, Bradley R.; … - In: Journal of medical marketing : device, diagnostic and … 10 (2010) 3, pp. 245-258

Persistent link: https://www.econbiz.de/10003993456

Finding the hidden value in SME networks

Van der Merwe, Rian; Pitt, Leyland F.; Barnes, Bradley R.; … - In: International journal of enterprise network management 2 (2008) 2, pp. 145-166

Persistent link: https://www.econbiz.de/10003607250

Moving towards equilibrium in industrial markets : an analysis of dyadic paired relationships

Barnes, Bradley R.; O'Reilly, Daragh; Lowe, Ben - In: Journal of strategic management education : JSME 5 (2009) 3/4, pp. 151-166

Persistent link: https://www.econbiz.de/10003981338

Opportunism as the inhibiting trigger for developing long-term-oriented western exporter : Hong Kong importer relationships

Barnes, Bradley R.; Leonidou, Leonidas C.; Siu, Noel Y. M. - In: Journal of international marketing 18 (2010) 2, pp. 35-63

Persistent link: https://www.econbiz.de/10003982227