Shapiro, Dmitry; Zillante, Arthur - In: Journal of Economic Behavior & Organization 72 (2009) 2, pp. 725-737
We experimentally study the profitability of pricing mechanisms that allow customers to quote their own prices, such as Priceline.com's "Name-Your-Own-Price" (NYOP). Presumably firms find this sales method profit-maximizing despite the concerns that NYOP websites can cannibalize profit from...